Flash intros do not provide keyword content in a manner that is easily searchable by Google. By monitoring this type of online chatter, advertising professionals and their clients can gain better perspectives regarding the channels that provide the best matches for placing ads. Aside from dashboards, it's good to go …

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Small businesses tend to put a lot more into marketing than they get out of it. Ranking high on search engines relies on a variety of different factors, including the …

Unlike sites without www in their names, www sites don't send cookies to their subdomains by default. Conative message strategies seek to lead directly to consumer responses. Marketing experts know that a company's communications should speak with a clear voice. Have you ever tried to buy artisan rocking horses for …

The first step is to make your content accessible and the second is to make it interesting. In essence, you get what you pay for. Have you ever seen that button in Gmail that marks emails as spam? There are so many examples of rocking horse restorers but finding one …

Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the search engine. As we discuss using keyword rich navigation and the importance of on-page items like h1 tags and text formatting, you will better …

The author of one such book made such a claim while speaking at a conference (and right before your author spoke, which did not start things off very well). Positioning may be based on product attributes, competitors, product uses or applications, the price-quality relationship, product class, or through the association …

SEO is a fundamental aspect of digital marketing strategies. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. The more you can set up expectations for your site visitors, and then consistently meet …

Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong. In return, search engines reward helpful websites with better search rankings. An authority on a topic can speak at length about it. Recently, I …

To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor …

As we discuss using keyword rich navigation and the importance of on-page items like h1 tags and text formatting, you will better understand why we want the Google spiders to easily read your website content. If you are using some paid services to get links to your site, you are …

It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn't very difficult at all. A good backlink originates from an authoritative site …

Is it hypnosis? Currently, the bandwidth for handling internet traffic varies considerably. In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. For example, where would one find a rocking horse ? I'm on the lookout for organic local veg boxes …