SEO has been in the mainframe of digital marketing for little above two decades. The frequency of placement is less important than once considered as Google has gotten more sophisticated with their ability to identify the theme of your content based on just a few related keyword phrases. Travel anywhere …

When you incorporate real SEO into your website, you've made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. For those who have the budget and want …

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Understanding media viewing habits in international markets constitutes an important part of a successful SEO program. The best url …

At most, a title tag should have one strong keyword, and that keyword should be the one most relevant to your business, not the one with the highest competitive advantage. There are many examples of these type of issues but they can mostly be avoided by looking over your website …

We've covered profile backlinks in detail here, and there's a sea of public profile websites you can jump on right away. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type …

If the issues in the reviews are real, then deal with them. Google doesn't only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Did you …

Many free hosts are available on the Internet. To do on-page optimization today, webmasters and SEOs should pay more attention to the semantic context of content on the website and focus less on keywords. he internet really operates on a simple economy of give-and-take. As I walked into the room …

A content details audit looks at how the content was created, how many people it took to create the content, and the basic publishing information. Google might interpret that important information is available on pages that you link externally through the keywords. You can include this supportive information along with …

First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length. Wherever they point to in the end, these SPAM links will hog site resources, damage your site's credibility (no one likes to read machine-generated …

In this context, Apache's role is to serve static content while the application server's role is to serve dynamic content. If several days have already passed and you still haven't seen any results, it could mean that Google is having trouble indexing your site-and that usually means you're having an …

Some of these people may work directly for you. Put simply, copywriting is writing to persuade, convert, and sell. Not all spiders are "good." Rogue web spiders come and go as they please, and can scrape your content from areas you want to block. My grandson would love a well …

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Consistency is key. If …

Flash intros do not provide keyword content in a manner that is easily searchable by Google. By monitoring this type of online chatter, advertising professionals and their clients can gain better perspectives regarding the channels that provide the best matches for placing ads. Aside from dashboards, it's good to go …

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Small businesses tend to put a lot more into marketing than they get out of it. Ranking high on search engines relies on a variety of different factors, including the …

Unlike sites without www in their names, www sites don't send cookies to their subdomains by default. Conative message strategies seek to lead directly to consumer responses. Marketing experts know that a company's communications should speak with a clear voice. Have you ever tried to buy artisan rocking horses for …

The first step is to make your content accessible and the second is to make it interesting. In essence, you get what you pay for. Have you ever seen that button in Gmail that marks emails as spam? There are so many examples of rocking horse restorers but finding one …

Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the search engine. As we discuss using keyword rich navigation and the importance of on-page items like h1 tags and text formatting, you will better …

The author of one such book made such a claim while speaking at a conference (and right before your author spoke, which did not start things off very well). Positioning may be based on product attributes, competitors, product uses or applications, the price-quality relationship, product class, or through the association …

SEO is a fundamental aspect of digital marketing strategies. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. The more you can set up expectations for your site visitors, and then consistently meet …

Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong. In return, search engines reward helpful websites with better search rankings. An authority on a topic can speak at length about it. Recently, I …

To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor …

As we discuss using keyword rich navigation and the importance of on-page items like h1 tags and text formatting, you will better understand why we want the Google spiders to easily read your website content. If you are using some paid services to get links to your site, you are …

It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn't very difficult at all. A good backlink originates from an authoritative site …

Is it hypnosis? Currently, the bandwidth for handling internet traffic varies considerably. In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. For example, where would one find a rocking horse ? I'm on the lookout for organic local veg boxes …