A few words on link exchanges

SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords. For smaller businesses just getting their feet wet in SEO …

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Google heavily favors mobile-friendly websites

SEO has been in the mainframe of digital marketing for little above two decades. The frequency of placement is less important than once considered as Google has gotten more sophisticated with their ability to identify the theme of your content based on just a few related keyword phrases. Travel anywhere …

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Who else wants to be successful with offsite SEO

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Understanding media viewing habits in international markets constitutes an important part of a successful SEO program. The best url …

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Reasons that people rely on web 2.0

At most, a title tag should have one strong keyword, and that keyword should be the one most relevant to your business, not the one with the highest competitive advantage. There are many examples of these type of issues but they can mostly be avoided by looking over your website …

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The hidden agenda behind backlinks

We've covered profile backlinks in detail here, and there's a sea of public profile websites you can jump on right away. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type …

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Interesting facts I bet you never knew about meta tags

If the issues in the reviews are real, then deal with them. Google doesn't only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Did you …

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Easy to read and digest

Many free hosts are available on the Internet. To do on-page optimization today, webmasters and SEOs should pay more attention to the semantic context of content on the website and focus less on keywords. he internet really operates on a simple economy of give-and-take. As I walked into the room …

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Pay particular attention to analysis when performing an audit

A content details audit looks at how the content was created, how many people it took to create the content, and the basic publishing information. Google might interpret that important information is available on pages that you link externally through the keywords. You can include this supportive information along with …

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Understand about sitemaps

In this context, Apache's role is to serve static content while the application server's role is to serve dynamic content. If several days have already passed and you still haven't seen any results, it could mean that Google is having trouble indexing your site-and that usually means you're having an …

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How we improved our keyword research in on week

Some of these people may work directly for you. Put simply, copywriting is writing to persuade, convert, and sell. Not all spiders are "good." Rogue web spiders come and go as they please, and can scrape your content from areas you want to block. My grandson would love a well …

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Concentrate on actionable scraping

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Consistency is key. If …

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Keywords in the Heading Tags

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Small businesses tend to put a lot more into marketing than they get out of it. Ranking high on search engines relies on a variety of different factors, including the …

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From Page to Conversion

The first step is to make your content accessible and the second is to make it interesting. In essence, you get what you pay for. Have you ever seen that button in Gmail that marks emails as spam? There are so many examples of rocking horse restorers but finding one …

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Actionable tips on SERPs and Pinterest

Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the search engine. As we discuss using keyword rich navigation and the importance of on-page items like h1 tags and text formatting, you will better …

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Increase in overall brand awareness

The author of one such book made such a claim while speaking at a conference (and right before your author spoke, which did not start things off very well). Positioning may be based on product attributes, competitors, product uses or applications, the price-quality relationship, product class, or through the association …

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The benefits of webmaster tools to your search marketing strategy

SEO is a fundamental aspect of digital marketing strategies. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. The more you can set up expectations for your site visitors, and then consistently meet …

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What are the positive aspects of white hat SEO on today's web?

To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor …

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What online marketing tools do you use?

As we discuss using keyword rich navigation and the importance of on-page items like h1 tags and text formatting, you will better understand why we want the Google spiders to easily read your website content. If you are using some paid services to get links to your site, you are …

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