Flash intros do not provide keyword content in a manner that is easily searchable by Google. By monitoring this type of online chatter, advertising professionals and their clients can gain better perspectives regarding the channels that provide the best matches for placing ads. Aside from dashboards, it's good to go …

Unlike sites without www in their names, www sites don't send cookies to their subdomains by default. Conative message strategies seek to lead directly to consumer responses. Marketing experts know that a company's communications should speak with a clear voice. Have you ever tried to buy artisan rocking horses for …

The author of one such book made such a claim while speaking at a conference (and right before your author spoke, which did not start things off very well). Positioning may be based on product attributes, competitors, product uses or applications, the price-quality relationship, product class, or through the association …

SEO is a fundamental aspect of digital marketing strategies. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. The more you can set up expectations for your site visitors, and then consistently meet …

It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn't very difficult at all. A good backlink originates from an authoritative site …