The author of one such book made such a claim while speaking at a conference (and right before your author spoke, which did not start things off very well). Positioning may be based on product attributes, competitors, product uses or applications, the price-quality relationship, product class, or through the association …

SEO is a fundamental aspect of digital marketing strategies. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. The more you can set up expectations for your site visitors, and then consistently meet …