The bulk of this advice can be applied easily with an intuitive back end system (like WordPress) or by anyone with a fleeting familiarity of site structure. The idea here is that when a potential client is looking for a service you provide, but is unsure of where to go …

Any kind of activity which you plans to do for your business, you would like to see some kind of return coming out of it. Google tends to prefer Featured Snippet content that begin logically as an answer would. Heading to a big city like Edinburgh, Glasgow, or Dundee on …

A content details audit looks at how the content was created, how many people it took to create the content, and the basic publishing information. Google might interpret that important information is available on pages that you link externally through the keywords. You can include this supportive information along with …

First page web results tend to average at around 2,000 words, so it is often believed that this length of content is a great length. Wherever they point to in the end, these SPAM links will hog site resources, damage your site's credibility (no one likes to read machine-generated …

Some of these people may work directly for you. Put simply, copywriting is writing to persuade, convert, and sell. Not all spiders are "good." Rogue web spiders come and go as they please, and can scrape your content from areas you want to block. My grandson would love a well …

The first step is to make your content accessible and the second is to make it interesting. In essence, you get what you pay for. Have you ever seen that button in Gmail that marks emails as spam? There are so many examples of rocking horse restorers but finding one …